See you in Samarkand

See you in Samarkand Ubekistan
Samarkand MICE destination
Samarkand, the Silk Road's #1 MICE destination
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Welcome to Samarkand

Samarkand Logo
Welcome to Samarkand, the Silk Road’s #1 MICE destination. For more than 2,500 years, guests from around the world have followed the golden road to Samarkand. Alexander the Great declared the city “more beautiful than I ever imagined” and its international significance is recognised by UNESCO: Samarkand — Crossroad of Cultures is a World Heritage Site. Modern visitors to Uzbekistan see Samarkand as the heart of the Silk Road, a place of rich cultural heritage but also a thriving, well-connected destination for business, conferences, and events.

If you are planning to host a MICE event in Central Asia, Samarkand is the obvious location. Why is Samarkand the Silk Road’s #1 MICE destination? This ancient city is world-famous, with dozens of dazzling monuments. Samarkand International Airport has flights across Europe and Asia, or you can arrive by high-speed train. At Silk Road Samarkand you’ll find brand new, purpose-built MICE facilities, and our reputation for warm hospitality is second to none. Samarkand has everything you need to organise an unforgettable meeting, conference, or other high-profile event. Find the inspiration you need in our Samarkand video gallery.

UNESCO to host General Assembly in Samarkand

UNESCO to host General Assembly in Samarkand

In November 2023, UNESCO announced that they will host the 43rd session…

Samarkand, Uzbekistan: A guide to one of the world’s oldest cities

Samarkand, Uzbekistan: A guide to one of the world’s oldest…

In a remote corner of Asia, one of the world’s oldest cities…

15 BEST Things to Do in Samarkand, Uzbekistan

15 BEST Things to Do in Samarkand, Uzbekistan

Travel bloggers Alesha and Jarryd of Nomadasaurus wrote about the 15 BEST…

Samarkand welcomes Tourism Leaders to 25th UNWTO General Assembly

Samarkand welcomes Tourism Leaders to 25th UNWTO General Assembly

Theodore Koumelis of the travel trade website Travel Daily News reported on…